Vaquera SS25 during Paris Fashion Week

Vaquera Spring Summer 2025 during Paris Fashion Week

Vaquera was started 10 years ago as an exercise in subversion. A visual expression of a deep sense of disappointment with the fashion industry; the shows and collections were created as a means to spark thought and conversation. Inspired by 80s and 90s fashion designers, who saw fashion as a medium for poetic self expression, Vaquera designs over the years have at times been extremes of ideas, a rebuttal of the system they were looking to engage with.

With time comes change, and a new confidence is emerging; one that is seeing a new pathway to engage in that same conversation, whilst not diluting the founding intent. With an established DNA and lens, the focus has shifted to wearability and the idea of New Basics. With 10 years, there is less starting over, and more perfecting of concepts and ideas into easy to wear and easy to buy Vaquera essentials.

For Spring Summer 25, an existing idea of subversion is re-considered. With traditional signifiers diluted and changed, Vaquera looks to new ones such as American sportswear and perceived traditional measures of success and luxury, considered through a futuristic lens. The collection sees many new firsts such as Vaquera shoes and accessories.

Onitsuka Tiger Collaboration

A custom sneaker with Onitsuka Tiger, developed following a trip to Japan to delve through the archives, sees the classic Mexico 66 style hand washed, distressed and painted, with LOVE and RAGE on the sneakers tongue, the Vaquera ethos of ambivalence and passion.

Vaquera Shoes

'Vaquera' means cowgirl in Spanish, so the brands first shoes looked to cowboy boots as a starting point. The collection features two styles; a knee-high style and a pump, both with a kitten heel and made of 100% leather.

Vaquera Sunglasses

The collection sees the brands first sunglass styles. The silhouettes are vintage glamour meets the future.

Dheygere Jewelry Collaboration

A collaboration with Dheygere sees the first Vaquera jewelry pieces with their take on charm styles.

Runway Looks

Photo: Press Vaquera