For this season, prepare to launch Chloe Rose Resort 2025 at PARAISO Miami Swim Week. Expect modern cutouts, bold prints and pops of color that will take you out of this world and transport you into a realm of futuristic space girl aesthetic.

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Chloe Rose Swimwear launched in 2012 with an outdoor kiosk at Santa Monicas 3rd Street Promenade. From there Chloe Rose took her bikinis on the road in a 1973 Volkswagen bus selling Chloe Rose Swimwear all up and down the California coast at beaches and surf competitions. The brand has since gained recognition in prestigious publications like Sports Illustrated Swimsuit, WWD, and Harpers Bazaar, and has been worn on celebrities and models like Kim Kardashian, Paulina Porizkov, Lorena Duran, Katie Austin and Josephine Skriver. In recent years, Chloe Rose Swimwear has made a concerted effort to prioritize sustainability. The brand has embraced a slow fashion approach, producing small, carefully curated collections that are hand-crafted in Brazil by manufacturers aligned with the Fashion Revolution Movement.

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PARAISO Miami Swim Week, widely known as Miami Swim Week, has been the epicenter of style, music, and endless fun under the sun, establishing itself as the unrivaled pinnacle of the swimwear and resort wear industry worldwide. In July 2018, PARAISO unveiled a brand-new experiential festival creatively united the worlds favorite fashion, wellness, beauty and lifestyle brands. A multi-day fashion fair centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO champions the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art and social media. 

This year, PARAISO Miami Swim Week is celebrating its 20th anniversary and features a whirlwind lineup of special events with a star-studded roster of top-tier designers and shining light on many up-and-coming designers in the industry. 

#ParaisoMB @paraisomiamibeach


HAIR  Kevin Murphy

MAKEUP  CoverGirl

NAILS  Sally Hansen

STYLING  Chloe Rose

CASTING  Chloe Rose


HOUSE PHOTOGRAPHER   Alejandro for World Red Eye